Back in 2005, the luxurious fashion label St. John made headlines by introducing Angelina Jolie as their ambassador. Her contract was worth a whopping $12 million, which made her one of the highest-paid celebrities for an advertising campaign during that time. In the promotional photoshoot, she appeared in simplistic black and white images that captured her mesmerizing beauty with her piercing gaze, defined jawline, and iconic full lips.
Angelina Jolie exudes a perfect blend of sophistication, allure, opulence, and delicacy with her chic wardrobe crafted from high-quality fabrics such as wool, tweed, and leather. At the time of her collaboration with St. John, she was happily married to Brad Pitt and raising four beautiful children, which added to her captivating charm. However, this partnership eventually reached its conclusion.
During Glenn McMahon’s tenure as CEO of St. John, he openly acknowledged in an interview with Women’s Wear Daily that Angelina Jolie’s appearance “overshadowed the brand.” He expressed a desire to distance the company from working with celebrities, eliminate the blonde stereotype, and showcase a more contemporary perspective. McMahon explained that St. John was evolving and needed to embrace change.
Back in 2008, St. John and â±ngelina Jolie parted ways after their handshake deal came to an end. However, the iconic luxury brand quickly found a new face for their spring 2010 campaign. British model Karen Elson, known for her stunning red hair and fair complexion, graced the pages of popular magazines such as Vanity Fair, Harper’s Bazaar, and Vogue. Despite â±ngelina Jolie’s massive influence, St. John had to move on because the public only seemed to focus on the actress’s beauty instead of their exceptional products.
